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Systems Leadership – How can I influence? Story Telling (Public Narrative)

Event > Systems Leadership – How can I influence? Story Telling (Public Narrative)

Systems Leadership – How can I influence? Story Telling (Public Narrative)





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A central idea in systems leadership is that you can have influence without necessarily needing formal or positional power.  Public Narrative is one of the most effective tools in your armoury in influencing other people.  It’s about telling stories for a specific purpose: to get people to join with you in action.  These people may or may not know you.  You might have no formal power in relation to them.  You might have views that are diametrically opposed to theirs in many cases.  But the great thing about Public Narrative is that none of these things matters.  You can still – despite everything that divides you – come together to act.

If you’re working in complexity – where the outcome is not a given; where you’re looking to make progress on deep-seated and multi-faceted issues; and where you need to work with a range of different people, sometimes in a political or politicised environment – being able to craft narratives that motivate people to take action with you is one of the most important aspects of your leadership.  It goes right to the heart of systems leadership and shared purpose: knowing what we want to do, why we want to do it and what the benefits are going to be. 

This workshop will introduce the ideas behind public narrative; how it’s constructed; the different elements you need; and how it works.  You’ll also have an opportunity to start thinking about building your own compelling public narrative.  This is a skill that can be developed, so the focus in this workshop will be on being practical and interactive, so that you can come away with knowledge and skills that you can practise and put to use.  We hope you’ll find it genuinely helpful.

Session will be 3 hours from 1pm to 4pm.