Support Others > Insight & Learning

First and foremost, our work starts with people. We need to listen and understand behaviour, experiences of being active or inactive, motivation, and whether the opportunities we have to be active are the right ones.

We also need to understand environments and people’s lives and explore the things that prevent us from being active or moving more. There may be wider influences at play, like feeling unsafe in the community, or unemployment. Often, it’s these wider influences that impact on activity that we need to change, rather than creating more opportunities for people to be active. Physical activity can also be part of the solution to changing some of these wider influences, for example, improving health.

Being open to and valuing different perspectives and the lived experience of communities is crucial in building our understanding and insight.